This is an online workshop for all of the NT, WA and QLD. The Facebook Ads platform is not particularly user-friendly for those just getting started. But once you understand it's way of creating a sales funnel, it's actually remarkably powerful.
If you're finding that your posts and boosts aren't getting quite the same results as they were, you're ready to graduate to the big league - and the good news is that you don't have to spend a fortune.
In this introductory session you will:
1. Learn how to choose an objective that matches what you want you business to achieve.
2. Learn how to target the right audience for your ads, and place them where your audience is most likely to be active
3. Learn the best practices of how to create and ad (and we'll even create one in Canva so you can get a good idea of creating an ad in action)
4. Learn how to measure whether your ads are working, and where you may want to make some adjustments.
Who is it for?
This workshop is designed specifically for beginners in Facebook & Instagram ads, who want the chance to try it out with someone before they go and stumble around it themselves. This guided tour and show-and-tell on several other businesses' ad campaigns, how they work and what you can do to create your own campaign.
This workshop is facilitated by Dante St James, one of just 6 accredited Facebook Business Trainers in Australia, holder of Facebook Certifications in Marketing Science, Digital Marketing, Media Planning and Media Buying. He also holds some 87 individual certifications across digital technologies and marketing including a Bachelor and Masters degree in Business Information Systems from University of NSW.
Dante works as Head of Digital with Treeti Business Consulting in Darwin and as a Community & Business Trainer with Facebook Australia & New Zealand. He was also the founder of Clickstarter, a regional Australian digital marketing agency based in the Northern Territory.
As a highly experienced and awarded digital trainer, Dante is an accredited trainer and advisor with the Australian Small Business Advisory Services Digital Solutions program, Google's Digital Springboard digital literacy program, a partner of the Australian Government's BeConnected program and a frequent trainer of tourism businesses in Queensland and Northern Territory.