ABOUT THE WORKSHOP
Wednesday, 08 July 2020
WA: 09:30 AM to 11:30 AM (AWST)
NT: 11:00 AM to 01:00 PM (ACST)
QLD: 11:30 AM to 01:30 PM (AEST)
People connect with people, but people follow brands. Pages on LinkedIn create a hub for your team and content, and can be used to increase search engine optimisation.
“I attended Jo's session "How to Use a LinkedIn Company Page to Reach Your Ideal Clients" at Social Media Marketing World 2018. Her suggestions were insightful, quantifiable, and (best of all) actionable. It was clear that Jo has expertise the rest of us should heed. Her presentation was organized and sequential, and she was confident and engaging on stage.”
Jo Saunders will show you how to set up, optimise, and manage your company presence on LinkedIn, to increase brand exposure, team and network engagement and become an employer of choice.
You will learn how to:
1. set up, brand and optimise your Page
2. connect to your Page
3. share content to match your message and mission
4. amplify your content to reach your network
5. measure success with analytics
This session is suitable for marketing staff and business owners who want to understand how to use a Company Page in your marketing strategy.
This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program
ABOUT THE PRESENTER
Jo Saunders is a leading international LinkedIn expert, marketing strategist and social media educator who has been helping people connect and communicate since the early 90s, through pen and paper, events and social media.
Known as Australia's LinkedIn Demystifier, Jo guides individuals and teams through the complexities of LinkedIn and social marketing tools, to communicate your brand message, showcase your talent, build thought leadership and relationships.
Jo has spoken on local, international and virtual stages, and has trained thousands of people around the world. She was named one of the 2019 Top 50 Social Media Marketing Influencers by TopRank Marketing, ranked #4 on Klout’s LinkedIn expert list and one of the top 200 LinkedIn practitioners in the world. She is the only Australian LinkedIn expert to be invited to speak at Social Media Marketing World, the biggest social media conference in the world and is one of the top 5 LinkedIn Experts in Asia Pacific according to the Social Media Marketing Institute.
She is the co-author of ‘Get Good or Get Off – A Guide to Getting it Right on Social Media’, and co-host of #LinkedInLocalPerth and video series the #ConnectionCouch
Discover more: https://au.linkedin.com/in/josaunders Twitter: @JoSaundersAU